Analysis of Google search data reveals that online searches for “apprenticeship” hit their peak this year, having increased by 614% since records began in 2004.
The insightful new research by experts at QR Code Generator suggests that students in recent years are more open to exploring alternatives to university than the students of 20 years ago.
The search volume for “apprenticeship” remained steady throughout the 2000s until early 2011, after which the data shows a gradual year-on-year increase. In February 2024, the search volume hit its highest ever level.
Marc Porcar, CEO of QR Code Generator, said, “It’s encouraging to see such a dramatic rise in interest in apprenticeships, reflecting a shift in how students view their career paths. With university no longer seen as the only route to success, more young people are exploring practical, hands-on training opportunities that can lead directly to skilled employment.
“This trend highlights a growing recognition of the value apprenticeships offer, both for individuals looking to gain real-world experience and for industries in need of a skilled workforce.”
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